Yesterday, adblock-to-bitcoin was introduced to the world as the first purely open source, soup-to-nuts, solution for publishers to accepting micropayments. The project was covered in Wired, the Daily Decrypt, and generated plenty of comments on Hacker News.
Not bad for a project that started when the first code was written at 4am that morning.
We are in a macro environment in which publishers are openly wondering where their revenues are going to come from in 20 years. On a micro scale, there has been a lot of ink (and bits) spilled about the resounding need for change in the ad and publishing space *today*. Some analysis’ have shown that 9.26% of impressions were found to be ad-blocked, with some sites reaching as high as 50% While there is innovation happening in online payments, no one has yet connected the dots in a meaningful way.
By and far the biggest unanswered question from yesterdays (air quotes) launch (end air quotes) was: Can this tool help the unit economics of publishers as they transition into an adblocked world?
I do not know the answer, but I am going to find out.
If you are a publisher who is interested in taking a empirical approach to answering this question, I’d like to hear from you. As the first engineering contributor to adblock-to-bitcoin, I am interested in partnering with 2 publishers to perform multivariate design, copy, payment channel, and pricing testing. Together, we will gather data that proves that micro-payments are a worthwhile endeavor for modern publishers. I bring the data science and the open source software, you bring the eyeballs, the brand, and the content.
If you are interested in working together to accelerate a publishing world in transition, click here to get in touch, or submit the form embedded below.